The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Smith & Wesson
Client
Title
Category
Award
Points
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 15.0
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 15.0
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Client:
Smith & Wesson
Title:
Targets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2005 Design Silver Pencil
Points:
15.0